The Tri Town Times: 3/4/24

The Tri Town Times: 3/4/24

Tri Town Voted Boise's Favorite Bike Shop. Thank you!

Hi all,


I recently learned that Tri Town was voted Boise's Favorite Bike Shop by the Idaho Statesman. Actually, it was voted Boise's Favorite by you. Thank you. Working with you and our community while pursuing my passion every single day is a privilege that humbles and honors me. Your ongoing support means the world to me and our team at Tri Town.


Now for your weekly Tri Town Times newsletter:


Weekend highlights:

  • 2022 Ironman World Champion, Chelsea Sodaro, won the season opener Ironman New Zealand. Boise pro Jocelyn McCauley took 3rd overall.
  • Two time winner of the Tour de France, Tadej Pogacar, won the grueling Strade Bianche in a rare solo victory. He attacked with 80 kilometers to go and extended his advantage to a full four minutes by the finish line.


Shop ops:

  • Starting in April, Tri Town will be open on Sundays from 10am to 4pm. We look forward to serving our clients seven days per week from April through September.


Quote that struct a chord:

All I want to do is make sushi better. I do the same thing over and over, improving bit by bit. There is always a yearning to achieve more. I’ll continue to climb, trying to reach the top, but no one knows where the top is. Even at my age, after decades of work, I don’t think I achieved perfection. But i feel ecstatic all day, I love making sushi. That’s the spirit of the shokunin.” -Jiro Ono 


After hearing about the Boise Favorite nomination, I decided to watch one of my favorite films, Jiro Dreams of SushiThis documentary is a thoughtful meditation on work, family, and the pursuit of perfection. During the film, we are immersed in the life and work of Jiro Ono, an 85 year old Japanese man who has devoted his life to perfecting the craft of making sushi. One of the many things that stood out to me while watching the film are the characteristics that help make Jiro successful in his craft can be applied to anything, especially sports. These characteristics are:


  1. Take your work seriously, and consistently perform at your highest level
  2. Show up every day, ready to work
  3. Always aspire to improve your skill (be humble, there is always more to learn)
  4. Learn from anyone, everyone, and everything
  5. Be impatient (a bias to taking action) 
  6. Be passionate 


If you have a moment to spare:

  • I imagine it will be only a few weeks before Giro's new helmet is banned by the UCI.



Have a great week!


Antonio Gonzalez

Tri Town Bicycles


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