We are a team of passionate coaches and athletes dedicated to daily self-improvement. With over 40 years of combined coaching experience and 70 years of endurance sports training expertise, we’ve helped hundreds of athletes reach their goals. Please stop by our award winning shop to meet us in person or explore our services below.
Private coaching is our premier coaching service, designed to help you achieve race-focused goals by optimizing your training volume, intensity, and workout balance. We create a completely customized training plan tailored to your unique schedule and current fitness level. Recognizing that every athlete has individual strengths and weaknesses, we ensure your plan reflects these qualities. Our private coaching is the best way to enhance your strengths, address your weaknesses, and prepare both mentally and physically for your race season.
To get started, fill out our New Athlete Intake Form. One of our coaches will contact you within 24–48 hours.
Prices start at $200 per month, and you can cancel at any time.
Questions? Call us at 208-297-7943 or email [email protected]
Used by top athletes worldwide, blood lactate testing determines training zones, tracks fitness improvements, and optimizes race pacing. Conducted in our store studio, the test takes 60–90 minutes and offers clarity on how hard or easy you should be training.
You can start the coaching process by simply scheduling an interview with our Head Coach, Brad Mitchell. Our team will answer your questions and guide you through the next steps, even if you’re not ready to sign up right away.
We use Training Peaks to share daily workouts. Sign up for a free "Basic" plan or upgrade to the "Premium" plan for advanced analysis and scheduling options. Once registered, link your account to our Coaching Account.
Our private coaching rates range from $200 to $300 per month, with a $100 startup fee. Your account is automatically invoiced at the end of each month. Cancel at any time with no penalties.
Our shop Event and Race Calendar is kept up to date on regional events, races, and workouts. Use it to get involved in the endurance community and plan your season.
We would love to have you wear our store colors!
Discover our selection of road and triathlon racing equipment.