The Tri Town Times: 1/17/22

The Tri Town Times: 1/17/22

Image: 2022 Tri Town Custom Kits

This week: Thoughts on sacrifice and suffering; custom kits on order; Jumbo-Visma service course video.

Hi all,
People across the country are honoring the memory of Rev. Dr. Martin Luther King today. MLK knew the meaning of sacrifice. He also knew that blind, violent sacrifice would hinder the change he was after. The sacrifice needed was nonviolent, unique, and patient yet strong. Suffering and sacrifice often go hand in hand, and it's important to recognize that the suffering we choose to endure and the sacrifices we choose to make often determine the outcome of our actions.
As an endurance athlete you (hopefully) know that suffering and sacrifice is what you signed up for. The sacrifice is clear: in time, money, and opportunity cost. The key to making the sacrifice(s) necessary is to say "No" to all the things that are not a priority. As Brian Tracy once said, "There is never enough time to do everything, but there is always enough time to do the most important thing."
While sacrifice is often a choice, suffering is trainable. We must choose the type of suffering we want to excel at. A common mistake endurance athletes make this time of year is they train their ability to suffer for short periods of time at the detriment of their ability to sustain suffering for extended periods of time. Ultimately, you signed up for an event that favors the development of the latter.
How do you develop this skill? By completing long, aerobic workouts on a regular basis. The suffering is not from intensity, but from the regular, accumulative volume of training. Over time, the emphasis on training your endurance will prepare you to suffer in a way specific to sustaining a pace for hours on end, and your race results will benefit from it. The fact that you showed up every day for six months preparing for an event is the real backbone of your training, not the short intervals or sexy track workouts. And in the process of showing up every day and doing the training, you realize you are making the real sacrifice that the other 99% are not willing to make.
And now here is your weekly Tri Town Times newsletter:
Training thoughts and updates:
A quick summary of the benefits of caffeine supplementation and sports performance. Caffeine is one of the few supplements shown time and again to boost endurance performance. Read my short notes for a review of best practices on caffeine use and supplementation for endurance athletes.
Shop ops:
We are open regular hours today from 10-6pm.
Gear that caught my attention:
It's that time of season to place orders for custom racing and training kits. We place this order only once per year, and if you're interested this is the best opportunity to secure a kit for the coming season.
Some helpful ordering details:

> Place your orders on our website before Monday, January 24th and receive a 20% discount (use discount code "TTKIT20%" at checkout. 

> Want to put half down, and the remainder upon delivery? Please call us (208-297-7943) or email [email protected] to do so. Only order kits online if you want to pre-pay for your kits in full.

> We have many pieces available now, and expected delivery of any out of stock items by late February.

> Made by Louis Garneau.

> You don't have to be a pro or elite athlete to wear our kits! 

> Any questions or concerns? There's nothing like talking to a real person... please give us a call at 208-297-7943 or stop by the shop. 

Quote that struck a chord:
Speed is seldon the swimmer’s problem. The maintenance of speed is the key to successful racing rather than the speed itself, whether the race is over 50meter or 1500.” David Wright. See my notes from Swim to the Top.
If you have a moment to spare:
A short, fun video of professional cycling team Jumbo-Visma's Service Course. It puts in perspective the scope and scale of a large, professional cycling team.
Have a great week!
Antonio Gonzalez
Tri Town Bicycles
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