Our Story

In the spring of 2011, two friends and long time triathletes Harold Frobisher and Antonio Gonzalez decided to make a dream a reality. After less than a month of late night scheming, a business plan was in place and a location found for Idaho’s first triathlon store. Our location in Boise’s eclectic Hyde Park district has been home to bike shops for over 30 years, we are proud to keep the tradition alive, albeit with a slightly different twist. It wasn't long after opening that TriTown became the go-to spot for all things triathlon. Unlike many other retail stores, TriTown strives to offer more than just good equipment and gear- we develop deeper relationships with our customers by offering regular and free training, group and private coaching, and we develop triathlon races for our fellow triathletes to compete in.

In our relatively short existence we've been able to accomplish some pretty amazing things: by the end of our first summer we were fortunate to have worked and trained with a World Champion triathlete, Ironman and Age-Group Champions, a breadth of international and domestic professional triathletes, and most importantly the first-time triathletes training for their first triathlon. By the start of our third year of business we were recognized as one of the top multisport stores in the country, and continue to be recognized as one of the nation's top multisport stores since then. By the start of our forth year of business we developed and hosted the Winter Triathlon National Championships. Ultimately though it is the contagious energy and enthusiasm of the athletes we work with that fuels the fire of our store and the sport of triathlon itself. 

As Boise becomes triathlon’s next training mecca, strive to stay at the front and help youth and adult alike embrace the fastest growing endurance sport in the world. Happy training! 

Antonio has been a student of triathlon for over 13 years. Not satisfied with just participating in the sport, Antonio immersed himself in all things related to swimming, biking, and running. While studying at Boise State University, he founded their Triathlon Club and worked at a local bicycle shop. Interested in triathlon bike fitting from the beginning, he perfected his bicycle fitting knowledge by relocating to Detroit to work side-by-side with one of the country’s best triathlon bike fitters. It was also during this time Antonio honed his skills as a bicycle mechanic, eventually serving as a personal mechanic for multiple Tour De France cyclists, an Olympic Medalist, and a host of professional triathletes including Ironman Champions and World Champions. Back in Boise, Antonio continued working in the bicycle industry while developing ‘TriBoise’, a beginners triathlon coaching and training program, and helped run the program for several years. During this time Antonio realized the value of combining retail and coaching services for triathletes. Starting TriTown was a goal he had worked towards for over 8 years.

As a competitor, Antonio is a diverse athlete with overall race wins in multiple triathlons, duathlons, cyclocross, road races, crits and time trials. He is a 4x Age-Group Olympic Distance State Champion and has represented Idaho in the ‘Best of the US’ National Champion Series. In the off-season Antonio enjoys nordic skiing in the mountains around Idaho.

Harold's passion for triathlon began the day he helped Julie Moss across the finish line of the famous February 1982 Hawaiian Ironman. The following day he borrowed a friend's bike and set off on an unsuccessful 50 miles bike ride on the famous Queen K Highway. He soon realized that triathlon was not just a sport but a way of life, full of fitness, nutritional and psychological challenges. Those qualities of the sport that have kept him actively involved ever since. Harold has been competing for almost 30 years and coaching for over 20. Harold was instrumental in getting Tri Town off the ground, and helped form the foundation of shop's group training and coaching programs. Though he longer works at Tri Town, he is a regular at the group workouts and in the local racing scene. 


"Dom" is the person who can keep the staff on task, buy merchandise, fit you for a wetsuit, drive you to the airport and have an extra pair of goggles for your open water swim all in the same day. Dom's background is in swimming and soccer. After years of youth and collegiate soccer she settled down to start a family. Their daughter, Bailey, began swimming at a young age rekindling her fire for the sport. When triathlon became Bailey's sport of choice she dove head first into learning more about open water swimming.

Dom is a staple in our TriTown swim scene whether it be on deck during our winter instructional time in the pool (reminding you to “Get in the pool! The water will be just as cold in 5 minutes.”, “Remember to bilateral breathe!” “Neutral neck positioning.”) or at the pond helping with open water techniques (“Yes, it's colder than the pool!”, “Don't forget to blow your bubbles.”). You can typically find Dom at most races, making sure the athletes have everything they need for their race, cheering til she's lost her voice, and post-race hugs. In the off-season you can find her skipping work to go snowshoeing.

This bicycle lover found his passion while navigating his way through the sandy Foothills of Boise. Since those brisk fall mornings in 2011 Preston has immersed himself in the bike industry. Everything from leading groups of riders with Boise State's Outdoor Program, wrenching on student bikes in the Cycle Learning Center to touring Oregon with his smoking hot wife in his spare time. The desire to expand his knowledge and experience has lead him to Tri Town. Since starting with us in the Spring of 2015, Preston has continued to diversify himself in the world of triathlon and professional bicycle fitting. Moving forward this cyclist dreams of traveling the world and experiencing life's adventures on two wheels.


Sam Grew up in Escondido, CA, and was a collegiate baseball player at the University of Redlands (1999-2002) and earned a Bachelor and Master's degrees in History and Education Counseling and Leadership.  Sam moved to Boise in 2009 after serving as a school counselor, athletic director, and head baseball coach for his alma mater in Escondido.  Currently, Sam works as a high school counselor at Bishop Kelly High School in Boise and also recently founded Playing for Purpose, LLC; A start up business that raises awareness and money for the greater good through athletic play campaigns and events. Sam is finishing his first book, 'I Love To Watch You Play: Inspiration For Sports Parents' to benefit youth sports and high school sports programs available in the fall of 2016.  This book shares inspiring short stories & insights from successful people leading fulfilling lives beyond their sports performance results, and includes some triathlon stories.  Sam has worked with thousands of high school students, athletes, and parents closely the past twelve years in an effort to help affirm, give confidence, and direction in sharing their unique talents with the world.

Sam loves endurance activities.  So far in 2015-16 Sam has successfully competed in four 70.3, three olympic, and four sprint distance triathlons as well as two half marathons and the Solo LP 100 mile bike race.  Sam was fortunate to travel to Zell am See, Austria last August (2015) and compete in the 70.3 Ironman World Championship as an age group athlete.  His wife Tara and three year old daughter Olive are his biggest fans.



Trish has been a health and fitness enthusiast throughout her life and have competed in various sports and outdoor recreational activities since childhood. She has trained and raced as an age group triathlete since 2001, in every major distance from sprints to full distance ironmans, as well as bike racing (road and cyclocross) and many running events from 5k's and relays to marathons. Trish is a licensed massage therapist, USAT Certified Triathlon Coach, and has instructed group strength training and TRX classes, as well as yoga. Trish has a passion for health, healing, and maintaining an active lifestyle while having a lot of fun. 

Trish has been a licensed massage therapist, concentrating in deep tissue, myofascial, athletic, therapeutic, and rehabilitative bodywork since 1999. Trish is available to assist in your performance and recovery needs as you train and race. All TriTown athletes receive a special athlete discount of $10 on every massage session throughout your season. 


Harrison is relatively new to the triathlon world as of the last couple years but quickly learned each of the many components and pieces that make up the sport. Having had a deep respect for triathletes of any level he was inspired to compete in triathlon himself by seeing Kona on TV and watching Ironman participants on the streets of Boise.

Fitness has been a crucial part of Harrison's life, currently he is a member and captain of the Bishop Kelly High School cross country team. In addition to running, cycling has also been a long time passion. His desire to understand more than just how to ride a bike turned into the opportunity to not only fine tune his mechanic skills but also share the joy of riding with the community by working at TriTown. Working at TriTown has taught him a variety of services that not only keeps him rolling but also helped develop him as a complete triathlete.

Harrison spends a lot of his free time on Boise’s many trails whether by bike or foot.

Phay has been a fixture at TriTown for many years. Always the most chipper one in the door every morning, Phay lives to brighten the life of everyone who walks in the TriTown doors. Many customers stop by the shop on their way through Hyde Park simply to see if Phay is 'working'!