Our Mission and Core Values

We help people live healthy and balanced lives through swimming, biking, and running. 


Our Core Values

Our core values explain how we pursue our mission statement, and is a reflection of what our company finds important.

Invest in People

We invest in our people. We seek and develop the best employees in the industry. We are constantly educating, training, and challenging our staff to improve themselves.

We invest in our customers. We commit time and resources to show our customers that we are as dedicated to and excited about them reaching their goals as they are.

We invest in our community. We commit 1% of our annual gross revenue back to the community that sustains us.

Always Innovate

We believe that innovation is necessary for survival- and pursue thoughtful innovation in all things we do. We do not sit back and accept the status quo- but instead seek innovative products and develop innovative services and systems within our business to help our clients reach their goals.

Be Honest

We believe being honest keeps life and business simple, and will always be honest regardless of the consequences.

We seek partners in business that produce honest products, and market them honestly.

We believe in operating to make a humble and honest profit, and reinvest a portion of that profit back into our people, customers, and community.


We take pride in finding and selling quality products. We don't seek the most expensive product, but the highest quality product that best fits our clients' needs and desires.

We constantly challenge ourselves to consistently produce the highest quality result from our services. We create and innovate systems within our business that produce consistent, high quality results.