Merry belated Christmas and New Years! Though this winter is turning out to be especially harsh, I love the fact that Boise has four seasons. It provides a logical rest and recuperation period, and most importantly it is a great time to reflect upon the prior year. I use this time to review my personal goals, accomplishments, and failures. I also use this time to look forward into the next year to determine what direction I'd like to guide not only my training, but my business and life in general.
Overall 2016 was a great year for Tri Town. Our business experienced double digit growth for a 5th year in a row- in a time when brick and mortar bicycle shops are experiencing some very hard times. I cannot thank you enough for believing in us and allowing us to help you with your journey in living a healthy lifestyle. One of the key lessons Tri Town has taught me is that this business is not about me- it is about prioritizing and engaging with each and every person who walks through our doors.
In this email I'd like to reflect upon some of the key changes we've made to Tri Town in 2016, and some of our plans for 2017. I'm sorry if it's a bit long- I promise not all our emails will be this way!